This Monday, May 11, the 4th Edition of the Public Digitalization Program (PDP) officially began in Cáceres. The international initiative is promoted by the EBS Foundation – Experiential Business School and directed by Professor Carlos Ongallo, Director of EBS and expert in leadership and organizational transformation.
The opening session took place at Cáceres City Hall, where participants were welcomed by Rafael Mateos, Mayor of Cáceres; Emilio Borrega, First Deputy Mayor; and Antonio Jesús González, Head of the Technological Development Service of the City Council.
During the meeting, Antonio Jesús González presented the main strategic goals behind Cáceres’ candidacy to become European Capital of Culture 2031, highlighting the importance of culture, innovation and digital transformation as key elements in strengthening the city’s international identity and projection.
Within this framework, the public institutions participating in this edition of the Public Digitalization Program symbolically expressed their support for the Cáceres 2031 candidacy by signing an institutional declaration of endorsement. The international delegation is composed of representatives from municipalities, development agencies and public administrations from Romania taking part in the program.
The Public Digitalization Program has become one of the leading international initiatives promoted by EBS in the fields of public innovation, institutional leadership and digital transformation within public administrations.
he day continued at the University of Extremadura, where Vice-Rector José Javier Berrocal presented several ongoing digitalization and technological innovation projects currently being developed at the university, as well as future initiatives related to artificial intelligence, administrative modernization and advanced digital services.
The first day of the program concluded with a guided visit through the historic and monumental city of Cáceres, allowing participants to discover the city’s unique architectural heritage, cultural legacy and UNESCO World Heritage old town.
